MONTEREY, CA - Dole is looking to offer on-the-go consumers an easy healthy snack with its newly-launched Dole® Go Berries!™

“While fruit remains America’s top daytime snack choice, there hasn’t been an easy way for shoppers to enjoy their favorite berries away from home–until now,” said CarrieAnn Arias, VP of Marketing for Dole Fresh Vegetables and Berries. “Dole Go Berries! allows busy shoppers to combine their preference for fresh strawberries with out-of-the-home snacking convenience for the first time.”

Available in three snack-size packages that snap apart, each container provides four ounces of fresh Dole strawberries designed to capitalize on the growing mobile snacking trend, according to a press release. The products will be ventilated for freshness and easy rinsing, with a proprietary package that Dole said is the first to provide “snap-rinse-go” convenience.

“We’re looking to expand how–and where–berry lovers enjoy their favorite fruit,” said Arias. “Simply snap-off one of the right-sized snack packs, rinse right in the package, and enjoy the goodness of Dole strawberries wherever you go. Go Berries! satisfies the growing preference to take berry snacking outside the home and offers a unique, fun, fresh and healthy alternative to nutrition and energy bars.”

Arias stated that, according to Dole Home Use Tests:

• 80 percent of those sampling GO Berries! would likely purchase the product
• 60 percent of berry consumers would buy GO Berries! in addition to the customary 1-pound clamshells
• Panelists cited, in addition to convenience, the perception that the snack-sized packs would keep the berries fresher than conventional packaging

Dole Go Berries! are set to begin arriving in stores in mid-February at an SRP comparable to Dole strawberries in traditional 1-pound clamshells.

Dole