California Giant Appoints Tom Smith as New Director of Foodservice
WATSONVILLE, CA – With a focus on future success, California Giant Berry Farms has a new leadership role to add to its lineup, with a pointed focus on the possibilities of foodservice. The company has created the position of Director of Foodservice, and appointed Tom Smith to the role.
Tom comes to California Giant with over ten years of experience in the fresh produce industry, with specific experience in the foodservice sector. In his new role, Tom will formulate a sales team to serve the foodservice channel, according to a press release. Most recently, Tom worked as a member of the PRO*ACT team, and stepped into his new role with California Giant this past Monday on February 20, 2017.
“We are excited to have Tom join our team and help expand our presence in the foodservice arena. It was time for us to really place a stronger emphasis on this important part of our business with dedicated staff that can take us to the next level,” said Anthony Gallino, VP of Sales.
In this position within the company, Tom will complement the existing sales and marketing team. California Giant stated that it has seen incremental increases over the last few years to its foodservice customer base, and realized the need to hire a specialist to provide strategic leadership for the future direction of this important sales focus.
Tom will lead staff towards targeting new foodservice customers, while also maintaining current customer, vendor, and grower relationships for California Giant.
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