Mann Packing Introduces New Spicy Thai Nourish Bowls™
SALINAS, CA – Capitalizing on fresh food trends and continuously innovating, Mann Packing has announced a hot new addition to its award-winning line of Nourish Bowls™. The company has introduced a Spicy Thai variety with fresh kohlrabi noodles.
“We filled a demand in the market when we created Nourish Bowls—which have become increasingly popular for their convenience and health benefits—so, naturally, we are thrilled to launch our Spicy Thai flavor featuring kohlrabi noodles,” said Gina Nucci, Director of Corporate Marketing, in a press release. “Thai food is popular, yet can be intimidating to prepare at home. The color and texture of kohlrabi really mimics that of a noodle. The eating experience is flavorful and genuine.”
As the only warm, veggie-based meal kits in market, Mann’s noted, Spicy Thai expands the company’s popular Nourish Bowls line with an additional on-trend flavor profile. With fragrant hints of lemongrass and coconut, the new bowl features nutrient-rich kohlrabi noodles, fresh kale and carrots, a spicy Thai sauce, and toasted, sweetened coconut flakes for topping.
“The sweetness of the coconut offsets the heat of the Thai sauce for a flavorful, yet healthy eating experience,” noted Nucci. “We’re committed to expanding the Nourish Bowl line-up with more unique, convenient, and healthy solutions.”
According to Mann’s press release, Nourish Bowls appeal to a wide demographic and have gained over 32,000 points of distribution across North America since launching last year. Nourish Bowls have created a new segment within Specialty Veg (Vegetable Bowls) and have brought in new sales dollars with 27 percent of total sales in the category, which resulted in 42 percent of total dollar growth to the category.
The company also noted the increasing popularity of products featuring coconut, with coconut-containing product launches increased an average of 21 percent a year between 2011 and 2016, growing to meet burgeoning demand.
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