OXNARD, CA - Over the years as Mission Produce has continued on its goal of leading the ripe avocado revolution, the company has picked up a few unique tricks of the trade when it comes to handling the creamy, chartreuse fruit. Now, with thirty-five years of experience under its belt and eleven ripe centers globally, Mission Produce is ready to share those tips with you, launching a best practices avocado guide, AvocaDOs and DON’Ts.

“AvocaDOs and DON’Ts addresses the things people have wondered but haven’t asked or talked about,” Brent Scattini, VP of Sales and Marketing told ANUK. “We are aware of where this category is going, and by pulling the curtain back on sizing, seasonality, and data-driven category insights we’re helping our customers not only keep up, but get ahead.”

According to a press release, Mission will be rolling out two versions of the guide simultaneously—one geared toward Retail, with helpful handling practices, merchandising tips, and consumption data, and the other for Foodservice, containing food safety practices, cutting and storing recommendations, and menu insights.

“Ripe avocados have grown to be one of the top five items in the produce department, and we want our retailers to fully capitalize on the trend. Our best practices guide, AvocaDOs and DON’Ts, equips them with additional tools to make that happen,” said Patrick Cortes, Director of Sales. “We also want to make sure we are providing the same type of insights to our foodservice operators, who have their own set of avocado handling challenges. Mission’s avocado best practices guides provide all of our customers the information they need to manage their avocado category.”

Denise Junquiero, the company’s Director of Marketing, added that with the new guides, Mission sought to provide solutions to people across the avocado supply chain. 

“Our goal was to design AvocaDOs and DON’Ts to be relevant to all levels, from a Vice President, Buyer, Store Produce Manager, or Chef. We want everyone to find it useful,” she said.

For those attending PMA in New Orleans in the coming weeks, Mission Produce will have the AvocaDOs and DON’Ts guidebooks on hand at its booth #644, as well as complementary assets, including backroom posters and infographics. The guidebooks can also be mailed upon request, as well as found online at www.worldsfinestavocados.com/bestpractices. Pick one up today, and happy avocaDOing!

Mission Produce