IRVING, TEXAS – 7-Eleven takes on fresh produce with its new line of proprietary organic, cold-pressed juices. With healthy, better-for-you products trending amongst consumers, 7-Eleven moves away from its iconic Slurpee drink and the convenience of days past in favor of real fruit-based drinks to meet evolving consumer demand for fresh. Launched under the retailer’s 7-Select GO!Smart private brand, 7-Eleven’s new juices come in four different varieties chock full of fresh produce favorites like apples, berries, lots of greens, and more.

“When you compare this new line of 7-Select GO!Smart cold-pressed juices head-to-head with nationally recognized premium juice brands, well, there is no comparison,” said Tim Cogil, Director of New Product Development, in a company press release. “Ours are organic and cold-pressed, without additives and not from concentrate. Typically, this level of quality is only found at juice and smoothie restaurants.”

The new 7-Select GO!Smart juices are USDA-certified Organic, cold-pressed, certified Fair Trade, non-GMO Project verified, gluten-free, and vegan with no additives or concentrates. Shelf-stable and available in 14-ounce glass bottles in the refrigerated section, each juice provides consumers with a fruit-to-vegetable taste meter and a list of how much of each individual ingredient it takes to make one bottle on the packaging. Varieties include:

• Clean & Green, containing kale, cucumber, apple, spinach, mint, celery, lime, and parsley

• Tropical Glow™, containing pineapple, orange, banana, apple, mango, passionfruit, and coconut water
• Berry & Bright™, containing tart cherry, carrot, blackberry, pomegranate, bilberry, cranberry, and acai
• Restoration Red™, containing tomato, tart cherry, beet, strawberry, apple, and lime

“Whenever the private brand team creates a new item, our goal is to use only the highest quality ingredients and unique flavor combinations you can’t find anywhere else,” Cogil continued. “We want customers to love it so much that they come back to 7‑Eleven because they can’t find anything like it anywhere else. Our private brands set us apart from the competition.”

Along with juices, 7-Eleven has expanded its 586 stores to include more fresh produce options like avocados, potatoes, mushrooms, and grape tomatoes, according to the Chicago Tribune, joining the thousands of convenience stores transforming into beacons of health.

With convenience becoming a fresh frontier, where will we find fresh produce featured next? AndNowUKnow will continue to bring you the latest.

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