SALINAS, CA – In my opinion, you can never have enough of a great thing. Thankfully, Ippolito International has taken to this philosophy to satisfy every consumer’s asparagus want and need by expanding its conventional program, with its California production in Salinas Valley at Coastal View Packing, as well as introducing its organic program, with new 1 lb bunches and value-added pack sizes.

"California production allows us to service our customer base for a longer period as well as offer up Organic Asparagus. This provides us with a great opportunity to grow the category," said Dan Canales, Senior Vice President of Sales, Marketing, and Processing, in a recent press release. "We now offer our customers an asparagus program supplying product roughly 8 months out of the year."

Industry veterans Alicia Blanco and Patrick Collins are taking the stage as the newest additions to the executive team to guide these expanding efforts to success. Both joined the company in January.

Blanco, who previously held the title of Marketing Manager for Misionero, is now settling into her newly-created Marketing Manager position.

"I am excited to be part of the Ippolito team and look forward to developing marketing strategies with our retail and foodservice partners that continue to bring awareness to the category and Queen Victoria brand," said Blanco.

Collins, whose career includes his time as Senior Director of Farming Operations for Dole Fresh Vegetables, is stepping into his new position as the Vice President of Ag Operations for the company’s corporate office based in Salinas.

"I am ecstatic to join the Ippolito team, and I look forward to leading some of the strategic growth initiatives in order to expand our product offerings and add value to our customers," said Collins.

Congratulations to Alicia Blanco and Pat Collins on their new roles, and we wish every success to the Ippolito team with their newest executive members and expansion endeavors!

Ippolito International