TOKYO, JAPAN - Customers who are not a fan of fish finally have sushi options to fancy—fresh produce substitutes are making waves where, typically, seafood menu items once dominated with “vegan fish” from Tokyo-based food wholesaler Nishimoto. A tuna alternative that consists of tomato, soy sauce, sugar, water, and sesame oil, it has the texture similar to that of the familiar sushi item. The new—and branded—fish substitute is called Ahim.

Nishimoto formed a capital and business tie-up with Ocean Hugger Foods, the U.S.-based startup that was founded in 2015 and developed Ahimi. The company is launching the food option to attract customers in the U.S., as well as Europe, Southeast Asia, and Japan.

A total of 37 Nishimoto offices will sell the product all over the world—23 offices in North America and 14 offices in Europe and Asia, according to Nikkei Asian Review.

While Nishimoto has big plans for the fish-free sushi item—as it endeavors to expand sales throughout Europe and Southeast Asia and tap into the large vegan audience in those markets—Ahimi can already be found at Whole Foods Market and other U.S. supermarkets, as we previously reported. The company believes that the vegan fish option will become increasingly popular as more customers look for plant-based ingredients, and it might also be stepping into Japan’s market, where, the news source reports, the company expects growth in consumers’ health consciousness.

This is the first step in a series of developing products. Another item the company is looking to finalize is its eggplant alternative to eel, called Unami—OK, I’m officially ready for lunch at 10 in the morning PST…

This launch is looking to a rewarding venture, with the company shooting for 200 million yen, or about $1.83 million USD, in sales during its first fiscal year. It expects that to sky rocket to 1.5 billion yen, or $13.7 billion USD, within the next few years.

Swapping tuna for tomatoes and eel for eggplant—what’s next? How will we see fresh produce used to create healthier meal options, and will we be seeing these options on our local sushi spot’s menu anytime soon? AndNowUKnow will keep you updated with the latest.