OXNARD, CA - For those of us looking to get more out of our avocado obsession, Mission Produce is here to help. The company has just released its third edition of its AvocaDOs and DON’Ts Quality Reference Guide. This version plays off the success of its Retail and Food Service editions released several months ago.

“Avocado users are hungry for more information in order to capitalize on one of the hottest commodities in the produce industry,” said Denise Junqueiro, Director of Marketing. “It’s a comprehensive guide we know quality assurance managers, buyers, and produce professionals alike will find valuable and instrumental in supporting their avocado program.”

The guide provides information on various quality concerns, as well explains different conditions of the fruit, from checkerboarding to lenticel spotting, limb rub to ridging, and everything in between.

“Many conditions are harmless to the pulp of the fruit and are just cosmetic,” said Ryan Fink, Director of Global Quality and Distribution.

This “best practices” guide also dives into information about storage and handling techniques based on seasonality and origin of the fruit, as well as proper assessment practices for ripening and detailed descriptions of quality conditions. Information in the guide also provides tools to support the management of a successful avocado program. According to a company press release, it gives customers and produce professionals tips and know-how from Mission’s team of experts based on years of experience and attention to scientifically proven methods.

“With the rise in avocado consumption and the entry of more global sources, customers need access to proper handling practices for all origins and production cycles. This guide is a one-stop shop to gain that understanding,” said Brent Scattini, Vice President of Sales and Marketing.

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Mission Produce