West Pak's Scott Ross Discusses Newly Launched Organic Offerings
MURRIETA, CA - On the heels of announcing three new organic avocado brands earlier this year, West Pak was more than ready to hit the ground running at Southern Innovations Organics and Foodservice Expo. From September 6th through 8th at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee, the organic-focused retail produce event served as the perfect background for all the new products West Pak brought to the table.
“Organics are a rapidly expanding market, so it makes sense that West Pak’s new brands have been well-received by the organic community,” said Eastern Regional Sales Manager Scott Ross, who was exhibiting at Southern Innovations for West Pak Avocado. “Our conventional bagged avocado marketing and sales program is off to a great start, and the organic versions have taken our overall retail offerings to new heights.”
West Pak first unveiled its new retail lines of bagged organic avocados at Organic Produce Summit in Monterey, California, in July. The lines, which are the first branded organic retail offerings for the company, include I Love Avocados Organic, California Gold Organic, and LiL’Cados Organic.
The I Love Avocados Organic line was created to inspiring health-minded people to live a life of wellness, while the California Gold Organic brand presents local-grove avocado goodness from the Golden State. LiL’Cados Organic offer single-serving avocados and appeal to the growing mini-fruit market.
West Pak has become a fully certified and operational organic packing house, according to a press release. The company complies with all organic production and handling requirements, even performing self-audits to ensure that it meets or exceeds all National Organic Program organic guidelines.
And that’s not the last major launch for West Pak this year. The conventional version of LiL’Cados, as well as Viva Avocados, will officially debut at the Produce Marketing Association’s Fresh Summit in Orlando on October 18-20, 2018, and the California Gold brand will follow in early 2019.
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