GURNEE, IL - Attendees of the 2018 Digital Packaging Summit in Ponte Vedra, FL, got an extra special treat earlier this month. Yerecic Label’s Vice President of Production Brian Hurst provided a live case study on behalf of Domino Digital Printing Solutions, exploring the labeling company's journey to digital and what its team learned along the way. Hurst gave educational insight to nearly 40 label printer converters in attendance. Below are just a few questions the production expert covered during the study:

Q: Why digital?

Brian Hurst: With the increasing demand for shorter runs with shorter lead times, it became apparent we needed to move in the direction of digital to remain competitive.

Q: What were the supplier differentiators?

BH: The people at Domino are what really make the difference...And their digital printing equipment is designed to minimize operator intervention, with their CleanCap Technology, self-cleaning print heads that are capped when not in use, so the operator never has to touch the heads; Actiflow which keeps the ink recirculating at temperature; and StichLink which is automated alignment of the jetting assemblies. And since Domino makes its own ink, it has control over the pricing...

Q: What about solution implementation and support?

BH: From start to finish the team at Domino was no more than a phone call away. From the installation where the technician gave our operator his cell phone number in case of questions, to the ongoing support from the entire Domino team. It is the feeling of a true partnership with Domino. It’s not ‘well, we sold a press, now you’re on your own.’ The team at Domino continues to check in to make sure that everything is running right.

Q: Is the solution living up to your expectations?

BH: The Domino N610i is far surpassing the expectations we have set for it. The colors are hitting the Pantone book on the first print without having to make any corrections. The opacity of the dual white bars has exceeded the opacity measurements of rotary screen. We continue to push the length of the runs up, pushing the crossover limits as far as we can.

Q: What is your one final thought?

When you are considering the digital platform you are going to buy, don’t look at price as much as you look at the company and the people at the company who will stand behind their product, their word, and deliver a world class platform that will transform how you print.

For more on innovations in printing and labeling technology in the produce industry and beyond, keep following AndNowUKnow.

Yerecic Label