WASHINGTON, DC - Mary Coppola is stepping into a new role with the United Fresh Produce Association. The marketing maven has been promoted to Vice President, Marketing & Communications.

According to a press release, Coppola first joined the association in the fall of 2014. During her time with United Fresh, Coppola has been pivotal in spearheading the organization’s marketing and communication efforts.

“When Mary joined our team, we asked her to take on two major tasks,” said United Fresh President & CEO Tom Stenzel. “First, she focused on growing the association’s marketing and communications capacity to deliver targeted messaging to our members and broader fresh produce industry. Equally important, Mary also took on the role of staff liaison to the association’s Produce Marketing & Merchandising Council, a group of 45 leading marketing professionals from our member companies. Working with these volunteer leaders, Mary has helped create a strong professional community of produce marketers that is helping our industry bring great new products to consumers around the world."

The Produce Marketing & Merchandising Council is the team behind BrandStorm™, an industry opportunity to get up close and personal with produce marketers. The council organizes and hosts the interactive event, which is celebrating its fourth year this year.

“Congratulations to Mary on this great and well-earned career step,” said Mark Munger, 4Earth Farms’ Vice President, Sales & Marketing and Chairman of United Fresh’s Produce Marketing & Merchandising Council. “We invite marketers from across our produce supply chain to join our Council members, Mary, and the United Fresh marketing team at this year’s BrandStorm conference for an amazing experience.”

BrandStorm will take place in San Francisco on February 20-22—see you there!

Congratulations, Mary, on your promotion! For more news like this, keep following AndNowUKnow.

United Fresh Produce Association