GONZALES, CA - Misionero, a company that helped lay the groundwork in the organic leafy greens category, has hired a new Chief Financial Officer (CFO) Jeff Cook, who has more than three decades of industry experience and an extensive background in financial management, sales forecasting, and risk management.

“I’m honored to join the incredibly talented team at Misionero,” expressed Cook. “I can’t wait to jump into the business and I look forward to helping the company grow into its next chapter.”

A veteran executive with CFO experience at Mann Packing by Del Monte and Earthbound Farm, as well as a stint serving as Vice President of Finance for Fresh Express, Cook is excited to get started with new ideas. His proven track record in streamlining financial processes, creating valuable sales forecasting systems, and implementing company initiatives will bring a solid strategy to Misionero’s logistics and sales departments as stated in the company’s press release.

“We are thrilled to have someone of Jeff’s caliber join our team,” said President Joe Merenda. “His deep understanding of the fresh produce industry, alongside his exceptional leadership, and vast sales and financial knowledge, will be an invaluable asset to our team.”

Cook graduated from Sacramento State University with a concentration in Accounting and a minor in Economics. Merenda also noted that he is confident in Cook’s ability to bolster the company's financial and reporting systems and bring even more strategic thinking to its team.

“As Misionero continues to grow,” added Merenda, “all of our teams, from sales to operations, will benefit from clearer expectations and a metric driven analysis to foster elevated performance.”

To learn more about Misionero’s innovative practices, keep reading AndNowUKnow.

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