SANTA PAULA, CA - Limoneira is emphasizing the health and benefits of fresh produce with an all-new consumer-facing app: The Produce Department is Nature's Pharmacy™. Like the name implies, the app reminds consumers that much of what they need to live their healthiest and best lives can be easily and inexpensively found in the produce aisle.

“At Limoniera, we know that good health and maintaining balance continues to be important to all of us, and that produce and citrus can be critical to this balance,” said Harold Edwards, President and CEO. “We understand that people are busy and looking for solutions that are easy to incorporate into their busy lives, and The Produce Department at Nature's Pharmacy app does just that. Limoneira is proud to be a leader in educating consumers about how to eat their way to optimum health naturally.”

The app identifies fruits and veggies available in grocery stores that can help consumers solve common healthcare issues. To do this, Limoneira cross-tabulated 55 health concerns and desired outcomes with 74 fruits and vegetables to create this educational platform that is part of Limoneira’s new Take a Healthy Stand™ campaign, which showcases the ways citrus and produce can help alleviate serious health issues while enhancing personal wellbeing—with the information supported by research by the Institute of National Health and other objective organizations.

“The Produce Department is Nature's Pharmacy and Take a Healthy Stand are important components of the Food as Medicine movement taking hold nationwide,” said Megan Roosevelt, a Limoneira nutritionist and founder of Healthy Grocery Girl®. “Food as Medicine maintains that fresh, healthy produce such as lemons can help avoid an expensive and perhaps less effective trip to the grocery department's supplement aisle.”

The app gives consumers access to information about issues like cholesterol, cardiovascular diseases, and insomnia; solutions like raising energy levels or reducing wrinkles; and additional stats like where the fresh produce can be found in stores. All of the produce featured on the app contains 12 essential vitamins and 11 essential minerals and can be used to address the concerns. Once a certain concern or outcome is selected, the app then generates foods in the produce aisle that can help consumers achieve their health goals, according to a press release.

The app made its premier debut this weekend at PMA Fresh Summit and is now available on the Apple App Store and Google Play Store.

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Limoneira