WASHINGTON, DC - When recipes and food ideas are just a tap away, things can get either so overwhelming where we don’t know what to eat anymore, or we become less excited because there’s a possibility that there’s something better out there. And when consumers aren’t sure, companies and retailers scramble to find that one access point to drive that sale home. United Fresh understands that struggle and is back again with the fifth annual BrandStorm™, set to take place in Austin, Texas, on February 10-12 of 2020.

United Fresh will host a food media dialogue, moderated by Chadwick Boyd, Food & Lifestyle Expert, TV Host, and Owner of consumer brand consulting firm L&D Enterprises, at this year’s BrandStorm. The panel will address how produce brands can capture the attention of key media influencers to participate in the media environment. Leading food media outlets will debate what’s truly driving food influence in today’s culture.

“As fresh produce continues to elevate its stature in today’s food culture, it’s critical that we stay engaged with those who are driving the conversation and influencing the ways in which consumers adopt and enjoy fresh produce,” said Mary Coppola, United Fresh’s Vice President of Marketing and Communications, in a press release. “We’re thrilled to elevate this topic of interest at BrandStorm and keep the dialogue front of mind for fresh produce brand marketers.”

Food Media Panelists Include:

• Carla Hall, American Chef and TV Personality, notably a Top Chef competitor, and co-host on ABC’s The Chew
• Melanie Hansche, Deputy Editor, Food & Wine Magazine
• Kristen Hartke, Food Writer, Washington Post/NPR The Salt
• Debra Puchalla, Senior Vice President of Digital Programming and Video, Food Network, The Cooking Channel, and Genius Kitchen

BrandStorm will take place at the University of Texas at Austin’s AT&T Hotel and Conference Center. The event boasts the only annual opportunity for produce marketers to gather to dive into marketing education, idea-sharing, and innovative dialogue with peers and colleagues alike. United Fresh members can attend BrandStorm for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. United Fresh 2020 Conference and Expo exhibiting companies can send a first-time BrandStorm attendee for free as part of the 2020 Exhibitor Value Package.

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