WATSONVILLE, CA - Joe Barsi is stepping into a new role with California Giant Berry Farms with his recent promotion to President after serving almost two years as Chief Operating Officer. The move will help the berry provider start the new year and decade off strong by paving the way for a robust future.

“I am humbled and honored to be chosen by the owners to lead California Giant Berry Farms into the future. It is a company with a strong culture of quality, philanthropy, and fairness in all we do. I will make it a priority that we maintain our company culture as we continue our growth in the berry industry,” said Barsi.

While with California Giant, Barsi has worked closely with the company’s board and senior leadership team on its strategic planning and succession planning process. In addition, he’s helped the berry grower continue its foreign expansion and bolster its sustainability efforts, including guiding the corporate offices toward Zero Waste certification in 2020.

“We are excited to work with Joe in this new leadership role. He has helped take our company to the next level over the past two years, and we look forward to him leading as President as we enter a new decade here at California Giant,” said Bill Moncovich, Owner/Partner who will continue as CEO of California Giant, while Frank Saveria will continue as Owner/Partner of the international berry company.

According to a press release, Moncovich and Saveria are very pleased to have Barsi at the helm as the company as a whole continues to build a strong reputation as a trusted quality brand for its consumers and trading partners.

Congratulations to Joe Barsi on this exciting promotion!

California Giant Berry Farms