CARLISLE, PA - If expansion is your jam (isn’t it everyone’s?) then direct your attention to East Coast retailer GIANT Food Stores. Last we heard from the company, it was making plans to invest $114 million in capital expenditures in the state of Pennsylvania. Building on this growth, GIANT announced a new company name, The GIANT Company, this week, highlighting the important role the company, its stores, and team members have played. Unveiled to team members for the first time during the company’s annual business meeting today in Hershey, PA, the new name is also accompanied by a new logo.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” said Nicholas Bertram, President. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer. We are proud of the role our brand has played in connecting millions of families, and as The GIANT Company, we will continue to passionately serve our customers and communities for a better future.”

The retailer currently operates 186 stores across four states, offering families an array of services that have grown beyond groceries to include grocery delivery and pickup, catering, in-store pharmacies, nutrition education, and on-site fuel stations. According to a press release, today’s news comes as the company positions itself for future growth in 2020 and beyond.

“Even though our name and logo are changing, our commitment to the families we serve isn’t; in fact, it’s only getting stronger,” added Bertram. “As a purpose-driven organization, we are laser-focused on our goal of making a difference in the lives of those we serve, inside our stores, online and deep within our communities. Starting with the heart and soul of our company—our more than 33,000 team members—The GIANT Company will live its purpose, providing a simplified experience and inspiring fresh ideas, while creating healthier communities for today, tomorrow, and beyond.” 

The logo for each banner in the family of brands, GIANT, MARTIN’S, GIANT Heirloom Market, GIANT DIRECT, and MARTIN’S DIRECT, has been refreshed, offering a new take on the company’s widely recognized logos. The most notable characteristic of the new logo is the leaf that is part of the “A” in each banner’s name, designed to signify The GIANT Company’s commitment to growth and freshness.

Additionally, GIANT will utilize a contemporary color and design scheme, underscoring the brand’s modern, fun, and caring culture as well as its promise to grow alongside its customers and team members. Immediately, the new GIANT logo can be seen on the exterior of The GIANT Center, a 10,500-seat multi-purpose arena located in Hershey and the company’s headquarters in Carlisle. Over the course of the year, the company will integrate its new name and logo into its operations.

How will GIANT manifest this new big-store energy? We can’t say for sure, but however it shakes out, you can count on ANUK to report.

The GIANT Company