CHARLOTTE, NC - As more developments on the coronavirus (COVID-19) come to light, officials are urging the populace to maintain heightened safety precautions and practice social distancing when not in their residence. The produce community by and large has taken steps to ensure the safety and health of everyone involved in the industry. Industry icons like Miss Chiquita, the mascot for Chiquita, is showing solidarity herself by staying at home as well.

The banana purveyor recently posted to its Twitter with the caption: “I'm already home. Please do the same and protect yourself. #stayhome” alongside an updated logo without Miss Chiquita in the iconic emblem. Chiquita is hoping to spread the message for its consumers to heed the government’s recommendations to stay at home in order to limit the spread of COVID-19.

AndNowUKnow will continue to keep an eye on the newswire to cover all the latest that is happening in our fresh produce industry.

Chiquita