Fruit World Enters Citrus Season with New High-Graphic Sustainable Packaging
REEDLEY, CA - Fall and winter are the time when domestic citrus reigns and Fruit World is entering its 2020 citrus season with a bang. The company is releasing new recyclable packaging and announcing an increased availability of 100 percent California-grown organic and conventional mandarins, along with organic oranges, grapefruit, lemons, and sweet limes.
"We’re really excited about our new fun and colorful conventional mandarin packaging design, especially because it’s fully-recyclable," said Bianca Kaprielian, Co-Founder and CEO. "We love the extension of the Fruit World brand, and how these bags add to the sustainable values which are core to our company."
All Fruit World cartons and bags, a press release noted, are bright, bold, and distinctive, making them ideal for creative retail displays.
Another way it is a supply-side stand out is that the grower is one of the few companies with uninterrupted season-long programs for both its organic and conventional mandarins.
"While orchard yield per acre across the state is expected to be on par with the past few years, we’re excited to be entering mandarin season with increased availability from our own farms and growers," said CJ Buxman, Co-Founder. ”On the conventional side, our proprietary sweet Early Dulce and Dulce mandarins will be first to market in mid-October, followed by organic and conventional Satsuma mandarins, then Clementines. We’ll go all the way into June with our Gold Nugget and proprietary Klondike varieties."
By mid-November, all Fruit World mandarin varieties will be available as either stem and leaf or bald fruit. The grower has also began shipment of its new crop organic Rio Red grapefruit, available in bright header bags and cartons. Organic navel oranges will follow close behind, shipping in mid- to late-October once the Valencia oranges are finished packing.
"Navel orange yield is expected to be down 5 percent this season," explained Buxman. "However, we have added some acreage to our mix, so our supply will increase by about 15 percent.”
Fruit World also has a year-round organic lemon program with promotable volumes starting with desert-grown lemons in early November, which follows through the end of the Central Valley harvest in March.
"We’re committed to providing the most flavorful fruit, and the best customer service possible," concluded Kaprielian. "We excel at working with our retail and wholesale partners and tailoring programs to their needs, so they can best serve their customers."
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