LOS ANGELES, CA - Come rain or shine, table grapes are an essential part of a produce department and a litmus test for the quality and excellence of a retailer’s overall fresh concept and execution—at least in my book. Dulcinea^® is helping the buy-side achieve their table grape prowess this fall and into the winter with a specialty variety program to tantalize consumer’s taste buds.

“Expanding our Dulcinea brand to include special and unique varieties of table grapes was a natural progression for us this year,” Dan Carapella Jr., Senior Sales, shares with me. “Dulcinea’s branded specialty grape program adds incremental sales opportunities to the table grape category as well as provides a known, national brand that consumers associate with premium quality and a consistent eating experience every time.”

For the 2020-2021 imported table grape season, the company is bringing flavor and differentiation to the spread, offering several well-known specialty varieties such as Cotton Candy™, Candy Snaps™, Candy Hearts™, and Candy Dreams™ under the Dulcinea brand. On top of these tasty and lucrative offerings, the team is showcasing its proprietary JAM™ grapes, which have a unique and delicious grape-jelly like flavor. These will make their debut under the Dulcinea brand this season.

“JAM grapes are exclusive to Pacific Trellis Fruit and have grown in popularity since their exciting debut,” Dan expresses. “The availability window for our imported specialty grapes under the Dulcinea brand runs from October through March and are grown and imported from Spain, Brazil, and Peru.”

While standard packaging for the Dulcinea brand specialty grapes for the 2020-2021 import season is a 1 lb clamshell, the company also offers additional fixed weight and random weight options for programs.

“The Dulcinea brand is iconic and best known in the marketplace not only for premium quality, but also for bringing innovative, unique, and exciting varieties to consumers such as our Sunny Gold^® Yellow Mini Seedless Watermelons and our Tuscan^® Style Cantaloupes. An expansion of the brand into table grapes will benefit our company and customers and generate incredible opportunities for all.”

What a fruitful endeavor to write about this December—as both a table grape lover and a trade news writer.

Dulcinea^®