MISSION, TX - The time has come for the industry to watch 12 industry challengers take on Texas International Produce Association’s (TIPA) Viva Fresh Clean Eating Challenge. For the next five months, the Clean Eating Challenge Featured Participants will take it upon themselves to find fun ways to learn and educate themselves and our industry.

Blake La Grange, Sales, Val Verde Vegetable Co., and a featured participant in the challenge, is diving straight in. According to a statement, La Grange will be hosting a live Q&A broadcast with one of his early mentors in the produce business, Rich Dachman, Chief Executive Officer of Brighter Bites.

“Rich has been encouraging our produce industry professionals to ‘Live our Business’ for years,” La Grange commented. “In multiple public speaking engagements, Rich has told us that we need to live the lifestyle of what we grow and sell and show the world that fresh produce is an extremely important part of our daily nutrition. How can we get that message to our customers and end-users if we don’t follow it ourselves?”

As noted in the statement, La Grange’s unique experience of being active in the produce business for the past 30 years, in addition to being a specialized baseball trainer for the same amount of time for professional, college, and amateur athletes, gives him fascinating insights into what his pro athletes are doing with the most modern training and nutrition techniques.

La Grange is very excited to chat with his mentor live as he feels Dachman will bring a wealth of nutrition information as one of the pioneers of the industry to discuss the health benefits of plant-based eating on a public scale. Don’t miss the opportunity to tune in and witness this “student and the master” talk! The broadcast will go live this Sunday evening, November 22, at 8 p.m. ET/7 p.m. CT/5 p.m. PT. Click here to watch the exciting talk come Sunday!

Excitement continues to build as we watch how the industry tackles the challenge this year! For the latest updates, keep checking back to ANUK.

Texas International Produce Association Brighter Bites Val Verde Vegetable Co.