WEST DES MOINES, IA - Membership programs have become par for the course in the world of big grocery, especially since Amazon and Walmart have launched theirs. Most recently, Hy-Vee has joined these ranks, launching its own Hy-Vee Plus premium membership, which offers customers added savings and exclusive benefits and services.

“After listening to the evolving needs of our customers, we designed our Hy-Vee Plus premium membership,” said Randy Edeker, Hy-Vee’s Chairman, CEO, and President. “This membership is unlike any other program in the industry and blends our greatest services—both in-store and online—into an affordable experience that brings incredible value to our customers. Our membership offers additional savings on top of our already popular Fuel Saver + Perks program.”

The cost of the program is $99 per year. As noted in the release, the Hy-Vee Plus premium membership will offer exclusive benefits.

Consumers can enjoy select monthly offers and coupons, free Hy-Vee Aisles Online grocery delivery, free Hy-Vee Aisles Online two-hour express pick-up, a personal concierge service, and more.

As retailers continue to discuss bringing more expertise to the floor, and suppliers speak to sharing insight with shoppers to boost sales, the Red Line Access/Concierge Service especially stands out in possibility by offering members exclusive access to Hy-Vee’s “Red Line.” This designated telephone number exclusively for premium members, staffed by a team of Hy-Vee experts and personal shoppers and opening up that avenue for further item insights.

As programs like Walmart Plus and Amazon Prime become the norm, local retailers like Hy-Vee are coming onto the competetive scene utilizing big-box strategies. Will we soon see other companies join in on this strategy? Only time will tell.

Hy-Vee