BATAVIA, OH - As our industry continues to look toward a bright future despite the uncertainty of today, it’s important that we look to the leaders who know it like the back of their hand. Randy Riley, President of GoldenSun Insights, will be sharing his valuable insight on market disruptions and supply chain sustainability at Amerian Seed Trade Association's (ASTA) 60^th Vegetable and Flower Seed Conference being held virtually on February 1.

“I am honored to be speaking at ASTA’s 60^th Vegetable and Flower Seed Conference,” said Riley. “The topic of sustainable supply chains is very relevant to our changing world. I look forward to joining others to discuss where our industry is heading.”

Riley began his career as a produce clerk over 20 years ago, according to a press release, and has worn numerous hats since, including that of Produce Coordinator, Produce Buyer, Promotional Planner, Category Manager, and Director of Produce Merchandising.

After being immersed in the produce industry for the past two decades and speaking at various conferences, Riley has a wide breadth of knowledge when it comes to strategic thinking, innovation, and problem-solving within the industry.

“As we continue to deal with the impacts of the global pandemic, Randy’s insight into the current and future state of the agriculture—and more specifically the produce—food value chain couldn’t be timelier,” said ASTA President and CEO Andy LaVigne. “Our international audience is looking forward to hearing the perspective of Randy and others about what we can learn from recent market disruptions, and how we can use those learnings to be better prepared for future challenges threatening our global food security.”

We’re excited to see what Randy Riley will share, and how it will help guide our industry in the future.

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