BOSTON, MA - The power of data cannot be oversold. This is especially true for companies along the fresh produce supply chain, who rely on real-time data to ensure their shipments are taken care of at every step of the way. Enter Tive^®, an industry partner bringing in-transit visibility of shipments around the globe. I spoke with Krenar Komoni, CEO and Founder, to understand more about the innovator’s platform and what it offers to its partners—and why Tive should be a must-see at the upcoming Viva Fresh event March 26–27.

“We use data generated by our industry-leading trackers to enable clients to proactively manage their shipments, improve their customers' experience, and unlock supply chain insights in an actionable real-time manner,” remarked Krenar. “Tive delivers a genuinely intuitive solution that enables our customers to manage their shipments seamlessly, integrates with TMS solutions, and provides actionable analytics and insights.”

If you’ve been paying attention to our newsletter for the past few weeks, you’ll remember that Tive made moves to advance one of the industry’s first collaborative supply chain visibility partner programs, Open Visibility Network. It also partnered with FourKites^® and project44 to provide mutual customers with an integrated platform that combines in-transit data in one place.

“This data sharing will be huge, as traditional competitors work together to ensure that customers have the best in-transit visibility possible to get loads to market on time and in full,” Krenar commented.

Tive’s customer-centric approach is truly what sets it apart. The company itself is walking proof that shipment tracking needn’t be a pain point for the supply chain.

“Our customers choose Tive because we provide a full-stack solution—the hardware, the software, the platform, and the API integration. They’re looking for a one-player solution that integrates with their systems and we provide that,” Krenar pointed out.

And when a company works with Tive, they can trust their shipments are being taken care of, end to end.

“The benefits of the digital supply chain are clear: improved visibility enables greater efficiency, smoother operations, and ultimately, cost savings,” Krenar noted. “Customers adopting the Tive visibility platform gain real-time insights on their shipments, giving them a level of visibility not yet seen before in the industry, as well as a new window of opportunity to actually intervene if shipments are being improperly handled. Furthermore, Tive offers shippers and 3PLs the ability to meet and even exceed rising customer expectations for transparency, continuous support, and real-time connectivity.”

As the demands and expectations of the shipping industry continue to rise, so too will the need for real-time visibility solutions. Luckily for the industry, Tive is there to provide the service necessary to staying ahead of the competition.

Tive®