Crunch Pak® Appoints Andy Kimbrel as Director of Sales and Marketing
CASHMERE, WA - As companies across our industry know, a strong sales and marketing team is one of the pivotal aspects of a successful brand. Crunch Pak® is one such company, as it recently tapped Andy Kimbrel to become its new Director of Sales and Marketing, furthering its potential for market growth.
“Crunch Pak does an outstanding job delivering product innovation while developing retail and marketing partnerships that elevate the healthy snacks category,” said Kimbrel. “My previous experience involved a similar foundation of industry-leading quality, innovation, and brand equity. Working to uphold Crunch Pak’s position as the foremost provider of sliced apple snack products is an opportunity I am excited to be a part of.”
Kimbrel is joining Crunch Pak with more than 12 years of experience in the footwear industry at LaCrosse Footwear, according to a press release.
During his tenure at LaCrosse, he directed regional sales for several premium footwear brands while managing accounts such as REI, Filson, Scheels, Zappos, and federal and local governments.
“All sales and marketing departments benefit from increased collaboration; we anticipate Andy’s experience with national retail accounts will bring us a fresh perspective and energize our team,” said Tony Freytag, Executive Vice President.
In addition to his sales and marketing roles, Kimbrel will also help grow brand awareness while managing and developing new markets.
Congratulations to Andy Kimbrel on this new role!
