DENVER, CO - Imperfect Foods is continuing to curb food waste as it expands its distribution network. The company is adding Denver, Colorado, to its list of markets, giving imperfect produce a second chance to reach the plate.

“We have the supply chain to buy these items and sell them directly to consumers—farmers don’t,” Adam Fishman, Chief Product and Growth Officer, said, according to a report from Daily Denver News.

The news source went on to note that around 81.4 billion pounds of food is wasted per year, which equates to around 30–40 percent of the food supply. Imperfect Foods is aiming to change that as it adds Denver, Colorado, to its network that already serves 43 states and the District of Columbia.

Imperfect Foods initially bought groceries from farmers and suppliers that couldn’t sell to grocery stores due to the cosmetic standards grocery stores adhere to. According to Fishman, imperfect produce items can make up to 30–40 percent of a farmer’s harvest.

The company now has its own delivery fleet and fulfillment centers, which will further reduce its carbon footprint. In 2020, the company served over 400,000 customers, saved over 50 million pounds of groceries, and avoided 33,463 tons of emissions from food and transportation. Imperfect Foods did begin as a produce distributor, but it now sells hundreds of other items like grocery staples and shelf-stable products.

In Denver, Imperfect aims to help locals save between 30,000 and 62,000 pounds of food from waste every week.

With shoppers continuing to place online delivery orders, Imperfect Foods offers conscientious consumers another avenue to purchase fresh produce, all while saving the planet and supporting growers.

As the company continues to expand its footprint, where will Imperfect Foods deliver to next? AndNowUKnow will keep a pulse on the newswire.

Imperfect Foods