ORLANDO, FL - With the relationship between the fresh produce industry and the retail world being a symbiotic one, the need for collaboration is undeniable. Looking to further fortify its retail strategy, the National Mango Board (NMB) has added Cindy Swanberg Schwing to its team as its new Retail Account Manager, where she will be handling the West Coast region.

“I have always been a strong advocate for the agriculture industry from my roles with Texas Agricultural Lifetime Leadership (TALL), Texas Agri-Women, and Texas International Produce Association (TIPA)’s ‘In Bloom.’ I look forward to building new relationships within the entire mango supply chain, including growers, shippers, and retailers,” Schwing said. “Mango is a fun, versatile fruit and offers endless possibilities for promotions. I hope to further enhance exposure for the mango industry and, as a result, help increase U.S. mango sales substantially.”

Adding more than two decades of expertise in the produce industry to the NMB team, Schwing will work with retailers on the West Coast of the U.S. to create strategic programs that increase their mango category and year-round mango sales.

Before joining NMB, Schwing led successful branded marketing programs throughout her career including Rio Queen Citrus, Trophy 1015 Onions, Alita watermelons, and London mangos. According to a press release, she has also had strong ties to the foodservice industry, leading her to become a three-time business owner.

Schwing believes in staying ahead of market trends while establishing and building strong relationships with customers, and has become a seasoned negotiator throughout her career. Her deep-rooted background in ag, stemming from her upbringing on a farm in the Rio Grande Valley of Texas, drives her passion for produce.

“Cindy’s experience with numerous private produce companies and a trade association along with her fluency in Spanish will further enhance the NMB’s retail initiatives,” said Tammy Wiard, Senior Retail Marketing Manager. “Her expertise, industry knowledge, and love for produce will strengthen our retail team and continue our ongoing success.”

Congratulations to Cindy Swanberg Schwing as she takes on her new role!

National Mango Board