BRONX, NY - As consumers continue to shift their focus toward healthier eating habits, it comes as no surprise that the plant-based sector has seen a skyrocket in growth. Harnessing its position as an importer and distributor of fresh produce, Baldor Specialty Foods has announced the expansion of its Urban Roots retail line with a trio of ready-to-eat, plant-based snacks. The new products feature veggies alongside plant-based dips and dressings, conveniently packaged, for shoppers on-the-go.

“Urban Roots pairs Baldor’s obsession with quality and logistics, which delivers innovation, convenience, and deliciousness to the produce aisle," said Vice President of Sales and Marketing, Benjamin Walker. “As we make our ways back to work and resume our busy schedules, Urban Roots is making healthy snacking easier than ever.”

The Urban Roots healthy snacking line features:

• Sugar Snap Peas with Ginger Miso Dip
• Crudité with Gotham Greens Vegan Goddess
• Carrot & Celery Sticks with Vegan Buffalo Dip

Staying true to the Urban Roots promise of providing delicious, fresh, ready-to-eat, veggie-forward culinary creations, these new offerings will eliminate prep time and give consumers something to eat right out of the package. According to a press release, each Urban Roots healthy snack is made fresh daily in Baldor’s state-of-the-art, Bronx-based facility, allowing for quick turnaround.

Baldor’s newest products are now available through Baldor Home Delivery, at select Whole Foods in the Northeast, and in other metro-grocery markets.

How will other distributors and retailers continue to capitalize on the rise of the plant-based market? Stick with AndNowUKnow as we keep a pulse on the newswire.

Baldor Specialty Foods