LEAMINGTON, ONTARIO, CANADA - Growth comes in many different forms: new strategies, expansions, new leaders—the list goes on. Nature Fresh Farms is pursuing growth from all angles, as it recently announced it has expanded its sales team with the addition of Brenda Necic as Retail Sales Account Manager and Pam Cherwak as Foodservice Sales Account Manager, who both will help accelerate the company's expansion strategies.

“I was provided the opportunity to join Nature Fresh Farms earlier this year and quickly discovered a team with passion, drive, and most of all respect for one another,” Necic said. “I look forward to being a part of Nature Fresh Farms and continuing to make a positive contribution to the produce industry by being involved with various organizations that support and mentor women.”

Necic joined the produce industry nearly eight years ago, according to a press release, and is a proven leader who is exceptional at identifying new account opportunities and forming strong relationships with retail clients. As she takes on the role of Retail Sales Account Manager, she will be responsible for building meaningful relationships and partnerships with retailers.

Also joining the team is Pam Cherwak, who brings over 13 years of experience in produce and over a decade of expertise in the foodservice industry.

“I had heard very positive things about Nature Fresh Farms and knew in my gut before I had even started, that this is where I want to be. My first two weeks here solidified that feeling,” explained Cherwak. “The environment and culture here are absolutely amazing, to say the least—everyone works together as a team, takes pride in their work, is treated with respect, and are very passionate about what they do.”

Cherwak joins the Nature Fresh Farms team as a Foodservice Sales Account Manager, and will play a vital role in growing the foodservice segment of the business, in addition to growing and maintaining existing accounts.

Nature Fresh Farms has seen exponential growth over recent years, with new facilities and expansions across North America, and the appointment of these talented leaders will help the company to identify new sales opportunities and partnerships to assist its expansion into new markets.

“Nature Fresh Farms is continuing to grow at an amazing rate, and I am thrilled that both Pam and Brenda have brought their vast experience to the team,” commented Matt Quiring, Director of Sales, expressing his enthusiasm for the company’s recent developments. “Pam has a lot of experience within the foodservice sector and will be a true asset to our entry into this arena. Brenda has a great reputation in this industry and has already proven to rise to the occasion when challenged. I am excited to watch them both thrive in our culture.”

Congratulations to Nature Fresh Farms and its recent growth, and to these two talented individuals on their new roles!

Nature Fresh Farms