ST. LOUIS, MO - They say that familiarity breeds contentment, and nowhere is this more true than in the produce industry. All supply chain operators find comfort in names they trust, and will continue returning to their services time and time again. Bayer’s Seminis^® and De Ruiter^® brands are two examples of time-tested favorites, and the company recently announced that it is uniting the two under its new “Vegetables by Bayer” brand platform. The launch brings these two popular names together to introduce a new brand identity, positioning, and global website.

“By bringing together world-class experts and resources from across Bayer, the new ‘Vegetables by Bayer' umbrella enables our Seminis and De Ruiter brands to provide value to our customers and partners in new and exciting ways,” said Inci Dannenberg, President of Global Vegetable Seeds.

Seminis and De Ruiter boast of more than 20 different crops and thousands of seed varieties, providing cutting-edge solutions for customers in diverse open-field and protected environments. Now, they will join forces as part of “Vegetables by Bayer” with an even deeper commitment to delivering value at every step to growers, partners, consumers, and the planet.

A press release explained that this value is reflected across four core pillars: partnership, innovation, performance, and sustainability:

• Partnership: The “Vegetables by Bayer” brands are deeply engaged in Bayer’s Food Chain Partnership initiatives which bring together growers, food processors, retailers, traders and others along the food value chain. With a network of 70 Food Chain managers across 44 countries, the Food Chain Partnerships team coordinates initiatives to improve sustainability, food safety, quality, yields, and transparency in more than 70 different crops
• Innovation: Bayer is committed to developing integrated solutions that improve yield and adaptability, while delivering on consumer demand
• Performance: “Vegetables by Bayer” partners with growers and customers to support insightful accurate decisions in relation to crop steering and management consistently building more confidence with our top varieties
• Sustainability: With its Seminis and De Ruiter vegetable seeds, Bayer is committed to helping reduce food loss and waste, ensuring high-quality, nutritious produce reaches more consumers

The launch comes as the United Nations celebrates the “International Year of Fruits and Vegetables 2021,” which aims to raise awareness of the benefits of fruit and vegetable consumption, the press release continued.

“From our industry-leading R&D to tailored solutions that go beyond the seed to meet the evolving needs of the market, ‘Vegetables by Bayer’ reflects our commitment to helping our customers grow their businesses so together we can foster a healthier, more sustainable world,” said Dannenberg.

AndNowUKnow will keep our ears pressed to the wires as more fresh produce news comes to light.

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