SALINAS, CA - Organic evolution is a steam locomotive moving straight ahead, and Pacific International Marketing bought its ticket a long time ago. The company is ramping up for this year’s Organic Produce Summit (OPS), and I got the inside scoop from Marketing Manager Kim Fellom ahead of Pacific’s organic exhibition.

“Pacific will be featuring most of our Pure Pacific Organic line of products, as well as highlighting all our staple organic items, such as Romaine Hearts, Iceberg, cauliflower, and broccoli,” she began. “Our organic program runs year-round. Because of the locations of our growing regions, we have set our programs up for our customers’ success to have what they need when they need it.”

The organic focus of OPS is a quick sell for many who will be in attendance, allowing Pacific to highlight its program as a whole, its sustainability efforts, and some of the grower’s key organic items. At other shows, Pacific is focused on its company programs overall. As Kim explained, OPS puts the team in a position to step back from that approach and hone in on a huge part of what makes Pacific, Pacific: organic farming.

“We love OPS and the niche attendees it brings. Our goal for this show is to highlight our organic program, as well as our deep roots in farming sustainably. While it is something we have always done, sustainable farming is not something that most people associate with Pacific, and we are using this show to make that connection,” Kim continued. “We are, and have always been, committed to the wholesome, sustainable agriculture system that preserves our natural resources.”

Kim relayed that OPS’ tight focus on organics, panel selections, and workshops are exactly what makes it a key event in the produce industry. As the prevalence of organics continues to grow across farming operations and product lines, the summit allows professionals in our industry to ask pressing questions, make strong connections, and develop relationships with those who care about where the produce industry is headed organically and sustainably.

“We are excited to be attending in-person shows again!” Kim exclaimed, emphasizing the particular importance of this year’s summit. “Trade shows are a huge piece of our relationships with customers. The nature of our industry is filled with daily phone calls, trips visiting customers, or them visiting us, and trade shows allow us all to be in one place at one time. We have missed the face-to-face connection and are looking forward to that.”

Hoping to meet face to face with the Pacific team? Head to booth #226 at OPS 2021.

Pacific International Marketing