Brighter Bites Names DMA Solutions as Agency of Record; Rich Dachman and Dan’l Mackey Almy Share
HOUSTON, TX - Partnerships wield immense power in our industry, especially when two industry forces team up to achieve an ambitious mission. As it continues to expand its reach and bolster its program, Brighter Bites has tapped DMA Solutions to serve as its agency of record.
“When looking for a partner to help Brighter Bites gain more exposure, our first choice was DMA Solutions, and I am so happy it worked out. We have experienced tangible results through numerous media placements with trade and local publications, which led to produce and financial donations for our program,” said Rich Dachman, Chief Executive Officer of Brighter Bites. “DMA Solutions has already proven to be a strong and reliable collaborator, and we look forward to continuing to do great work in partnership with this team.”
Since the beginning of this year, DMA Solutions has worked with Brighter Bites on public relations efforts, marketing support in various campaigns, and social media consultation, according to a press release. The marketing force has also provided opportunities for Brighter Bites to partner with fresh produce brands to expand its reach on a national scale via promotions and sweepstakes.
In addition, DMA Solutions has also secured local media interviews, as well as vast trade industry coverage, for the Brighter Bites program and other campaigns. To increase the nonprofit’s admirable efforts to offer fresh produce and nutrition resources to families, DMA Solutions will optimize its industry expertise to support the organization’s growth.
“We are thankful for the opportunity to work with an organization and team doing great things for communities across the U.S.,” said Dan’l Mackey Almy, President and Chief Executive Officer of DMA Solutions. “Brighter Bites’ mission aligns with our commitment at DMA Solutions to increase the consumption of fresh produce, and we look forward to continuing to expand their reach in the produce industry and beyond.”
AndNowUKnow will continue to report on the latest alliances in the produce industry, so keep reading for more updates.
