Harold Paivarinta of Red Sun Farms Details Upcoming Southern Exposure Showcase
ONTARIO, CANADA - For buyers looking to optimize tomato category success, you’re in luck! Red Sun Farms has a diverse lineup of tomatoes that is driving demand amongst consumers, and the supplier is gearing up to showcase its highly successful Sweetpops snacking tomatoes at Southeast Produce Council’s (SEPC) Southern Exposure.
“This variety is all about delivering an explosion of flavor in a snack-size tomato,” Harold Paivarinta, Senior Director of Sales and Business Development, tells me about the unique offering. “This sweeter-than-sweet snacking tomato has already established a dedicated consumer following that has connected with the brand and redefined the expectation of sweetness in tomatoes. The packaging on this new variety has created a connection with shoppers and makes the exploration of this tomato a unique experience.”
In addition, Red Sun Farms will be showcasing its Sweets Family, Artisan Series, Organic Series, and some of its club store offerings during the event.
“The master growers at Red Sun Farms have selected varieties of tomatoes, peppers, and cucumbers that will delight and exceed customers’ flavor expectations,” Harold says. “At Red Sun Farms, we pride ourselves in owning every step of the process, from hand-selecting our seeds, propagation at our farms, greenhouse operations, harvesting, packing, and distribution. This vertically integrated business model ensures that we meet the demand for quality, food safety, flavor, and supply throughout the year.”
Complementing its robust portfolio, the supplier will also be highlighting its sustainability initiatives as it has set a focus on developing sustainable solutions to align its business with retailers’ environmental goals.
To find out all the purveyor has to offer, you’ll have to stop by booth #932 on the trade show floor.
“The Red Sun Farms team is incredibly excited to be onsite and reconnecting with our colleagues and retail partners in Orlando,” Harold concludes. “SEPC has always delivered a show filled with connections, innovation, a renewed energy to build and grow customer programs, and an opportunity for new educational tools.”
For more insights in the lead-up to Southern Exposure, keep following along with AndNowUKnow.
