MIAMI, FL - From Japan’s cute Nyango Star to the quintessential Mr. Peanut, one surefire way to capture the consumer interest is with a relatable, engaging food mascot. As marketing interest continues leaning toward approachable tactics, Continental Fresh is joining the race with the debut of its own lovable character: Juicy the Mango.

“Juicy the Mango is essentially an extension of Albert Perez’s personal brand and what we’re hoping to create—a brand for Continental Fresh,” comments Danny Rodriguez, President of BLUE Missions, a non-profit organization that is supported by Continental. “He is all about joy, is a happy-go-lucky friend in terms of personality and brand tone, and wants to inspire others to connect with purpose and give back. We’ve created 36 videos around Juicy to go with his launch, and there are going to be more in the pipeline. They cover everything from his personal life and how he got into the produce industry to recipe videos, food reviews, and raising awareness for clean water, specifically in Latin America.”

Continental's new mascot represents the company’s Water For All labeled mangos and other products by raising awareness around the water crisis. The videos range from under one minute long clips to 10-minute pieces. And, with social media continuing to be an active field in promotion opportunities, Continental Fresh has set Juicy up with his own personal platforms.

“He has his own YouTube channel, TikTok, LinkedIn, and an Instagram account. Juicy is coming out of the gate as a real influencer,” Danny quips. “In general, Juicy is an eye-catching mascot targeting industry professionals. He’ll be promoting adventures that our industry can get involved in, like our upcoming Trek for Water trip.”

Agriculture is one of the industries that has innovated the most in its history, continues Danny, and Albert, Chief Executive Officer and Grower Relations of Continental Fresh, agrees.

“We have a lot of our customers and buyers using social media sites like LinkedIn. It's a great way to share our message on what is distinct about our company and about our products,” Albert chimes in. “LinkedIn is a fantastic business-to-business tool for people to get an understanding of who you are, what you bring to the table, why your products are unique, and why they should be interested in buying them.”

If you scroll through Albert and Continental’s profiles, you will see the devotion they have for their community and passion projects, with Water For All being one of them. Over the past three years, the mango grower’s Water For All label has raised over $100,000 for clean water projects. With each box of Water For All mangos sold, Continental Fresh donates one cent of the sale to BLUE Missions.

“The label has really made a lot of inroads with retailers and buyers because of that social responsibility component it brings,” comments Albert. “Every mango has a water drop sticker on it with a website where people can go to see the projects we have worked on. The purpose behind our label is one of the reasons it has gained so much popularity—the actual box is the cause.”

With a triple bottom line of people, planet, and profits, Continental Fresh is an innovator in the industry by bringing social impact to the forefront of its business and inspiring others to find their “why.”

For those interested in signing up for the Trek for Water hike in the Dominican Republic, find out more here and stay tuned for a deeper dive on how you can get in on this adventure. And be sure to follow Juicy on all his adventures here.

Make your life juicy with a little compassion, and you’ll see the benefits come in like a wave.

Continental Fresh