GREENSBORO, NC - For companies in the retail sector, getting older isn't scary; in fact, it's something to celebrate, and that is precisely what The Fresh Market is doing. Going into July, the company is getting the party started in honor of its 40^th anniversary with exclusive products and special deals.

"Our goal at The Fresh Market is to make every season special for our guests, and our 40^th anniversary is one we want to make especially memorable!" said Chief Executive Officer Jason Potter. "Our team has curated these one-of-a-kind commemorative products and offers that not only embody the origins of our brand, but more importantly, we know guests will really enjoy."

Throughout the month, the retailer will be selling a curated collection of exclusive offerings created in partnership with its vendors, a release stated. The products will only be available at The Fresh Market for a limited time and can be found here.

Starting July 5, while supplies last, the grocer will also introduce two Anniversary Chocolate Bars with golden tickets concealed within the packages of a select few. If consumers uncover a ticket, they will win a $40 gift card.

How will this month-long celebration increase consumer loyalty? Only time and AndNowUKnow will tell, so keep reading.

The Fresh Market