LOS ANGELES, CA - It’s the Battle of the Brands, and our bets are on the fresh produce sector. Joolies Organic Medjool Dates is a contestant in “Battle of the Brands: The Ultimate Snackdown” this week, hosted by Better For You media. The date provider will be taking on Zolli Candy, a stevia-based candy company aimed at better dental health, in a brand-versus-brand battle.

“Here at Joolies, we’re on a mission to share the nutritious goodness of organic Medjool dates,” says Marketing Director, Amanda Sains. “Our goal is to bring delight and charm to the overall category and experience of eating dates.”

Joolies was selected by Better for You (BFY) media out of thousands of brands at Natural Products Expo West in Anaheim during March this year, interviewed amongst other brands competing in the Battle, such as Cleveland Kitchen, Midday Squares, Super Coffee, Tosi Snacks, and more. Joolies is the only produce company participating in the competition, a press release stated.

The winner of each week’s battle will be featured in an episode of the new TV Show, Behind the Wrapper, hosted by celebrity game show host, Marc Summers. In addition, brands will earn a chance to secure funding from investors and global distribution in BFY sister company Grovara’s catalog.

Among the featured brands, each product is healthy, organic, non-GMO, and designed to be beneficial to the body and the Earth.

Joolies Dates is an organic farm and vertically integrated brand that has been bringing Medjool dates to the forefront of produce for decades, growing the product for nearly 20 years in California's Coachella Valley.

Are you ready to place your vote in the name of produce?

As always, keep reading ANUK for the latest industry updates.

Joolies Dates