Mastronardi Produce®/SUNSET® Announces New Packaging for Angel Sweet® Tomatoes; Julia Shreve Comments
KINGSVILLE, ONTARIO, CANADA - With snacking and convenience top of mind for both consumers and buyers alike, Mastronardi Produce®/SUNSET® has just the product to meet this demand. The new SUNSET Angel Sweet® snacking cup is a resealable, reusable, and fully recyclable pint size container packed full of sweet flavor. 
“To craft our new Angel Sweet snacking cup, we performed our own research that revealed consumer priorities when it comes to packaging,” explained Julia Shreve, Director of Marketing & Brand Innovation. “This led us to implement a series of considerate design features that keep consumers top of mind.”
According to a press release, the packaging design for these award-winning grape tomatoes was directly inspired by consumers and the way they interact with food and packaging.
“As a company with a rich history of innovation, our team is very invested in consumer-first design,” added Shreve. “When we talk about delivering WOW flavor experiences, we mean from start to finish, through every point of interaction with our product.”
By utilizing its consumer-first design process, Mastronardi Produce captured design optimization features that influenced the product’s structure, closure, and branding. For example, the snacking cup is easy to open and close due to its secure resealable lid, which promises to stay in place. The package also features double labeling, making it simple to stack—a win for merchandising!
The grooved cube pint is easy to grab, so both kids and adults can enjoy. The packaging is 100 percent recyclable and reusable, which means shoppers can reuse the container for packing lunches or on-the-go snacks.
Consumers also expressed a desire to gauge the freshness of a product inside the packaging, which inspired the bright and minimalist structure design that allows for maximum product visibility. Plus, it’s a stand-out on the shelf.
The Angel Sweet snacking cup will be ready to rock come November, and the greenhouse grower assures retailers that they can count on the team for large-scale retail support.
To learn more about this item, be sure to stop by Mastronardi Produce’s SUNSET booth #3871 at International Fresh Produce Association's upcoming Global Produce & Floral Show.
