SALINAS, CA - A familiar face is stepping into a newly created role over at Church Brothers Farms, giving us here at AndNowUKnow something else to celebrate. The grower recently announced that Jennifer Sanchez has been selected to serve as its new Director of Planning and Data Integrity, effective immediately.

Through this newly established role, Church Brothers hopes to increase the utilization of technology in its crop planning, customer service, and revenue management activities, a release explained.

Sanchez was chosen to take on this position as she has played an integral role at the company over the last two years as Director of Corporate Marketing. On top of her marketing duties, she has also stepped into projects that focus on streamlining processes and ensuring the quality of information across the organization.

She has over 20 years' worth of experience in marketing, sales, and category management roles with leading companies in agriculture, which make her uniquely qualified to lead the planning and data integrity role that will work with departments across Church Brothers.

With the company’s increased focus on planning through its partnership with Throughput AI and its desire to provide the highest level of customer service, this new position will serve as a hub for managing sales and operations planning processes for the supplier.

Rick Russo, Senior Vice President of Marketing and Sales, commented on Sanchez’s appointment to this new role.

“Jennifer has fantastic organization skills, understands data structures, and has already tackled some major projects for us,” he said. “She fully recognizes how high-performance processes ultimately define our service levels, which is why we are excited to place her in this role.”

Best of luck to Jennifer Sanchez as she steps into this exciting new position!

Church Brothers Farms