Superfresh Growers® Lauds Autumn Glory® Apple; Catherine Gipe-Stewart Details
YAKIMA, WA - We love to see the world record-shattering attached to any category in produce. In November, Autumn Glory® apple hit retail shelves with an amazing start, with shipment volumes at all-time highs. This left Autumn Glory with a ranking of number two in the Washington State “Other Variety” category according to the November shipment report.
So what does this mean for 2023? Let’s dive in.
"We are seeing great success in creating repeat shoppers. Ninety-six percent of shoppers have expressed intent to purchase Autumn Glory after tasting it," shared Catherine Gipe-Stewart, Director of Marketing. "We are also seeing more consumer excitement than ever online and in our inbox! One passionate shopper wrote 'I stocked up almost to the point of hoarding…I think I will die without Autumn Glory apples in my life.' Another wrote, 'My word, Autumn Glory are amazing. My absolute favorite apple so far!'"
Now that’s the kind of consumer feedback we love to hear!
To keep this momentum up, Superfresh Growers has been focusing on building Autumn Glory buying habits through in-store sampling, as a press release explained. With flavor top of mind for this variety, this strategy is critical to its success.
The Superfresh horticulture team personally tastes apples from each Autumn Glory orchard to determine harvest timing, so you know this apple is going to taste well! It boasts natural caramel and cinnamon notes that make this apple stand out.
To dive further into the data, Autumn Glory posted gains in every metric and volume increased over the number of stores selling, showing increased volume flow through each store.
Despite harvest delays, overall November volume posted significant gains each week over 2021 volume. Another Q4 win shows that Autumn Glory outpaced total apples and total produce in volume. Autumn Glory volume was up 13 percent, while total apple volume was down -3 percent, and total produce volume was down -0.5 percent.
Autumn Glory has also been a talking point on social media, with a presence on popular Instagram pages such as Food Writer Mom, Eat the Rainbow Kids, Nutrition by Mia, and more. Autumn Glory also made an appearance on a recent Fox Denver segment and even appeared in a Celebrity Jeopardy episode!
To the apple that keeps on giving!
