LOS ANGELES, CA - Making connections is the key to success in the fresh produce industry, and now growers and buyers will have a new opportunity to do so. Industry innovator ProducePay had launched a virtual Storefront, which provides growers with a personalized platform to market their brand and available commodities while initiating transactions with trusted and verified buyers.

“Our Storefront feature is truly born out of our mission to increase connection and sustainability in the produce industry,” said Chief Executive Officer Patrick McCullough. “The introduction of this new feature allows growers to market directly to buyers and share real-time information in a transparent way. This level of openness breaks down previous barriers, building a foundation of trust required to create resilient and more efficient supply chains.”

All companies have their own story. Growers can use their personalized Storefront to market compelling details about their field operations, farming practices, trading history, and sustainability commitments, a press release explained.

ProducePay’s marketplace concierge service helps sellers develop their custom Storefront sites, and growers who become Verified Members will unlock additional benefits. In addition to receiving verification badges, Verified Members experience elevated visibility and enjoy a 97 percent acceptance/fill rate. Buyers can be sure verified sellers will fulfill online orders on-time and on-spec with the same level of trust and confidence they are accustomed to offline.

Additionally, buyers will have the ability to easily browse a grower’s specs for designated commodities, acceptance rate of deliveries, punctuality of shipments, and the number of successful shipments the grower has made. They will also have the ability to message, send questions, or submit trade offers directly to a grower. Using ProducePay’s Storefront, buyers will be able to select trading partners for spot transactions or reach out to growers during off-season to strategically plan future transactions.

Storefront now integrates ProducePay’s signature services and financing solutions, including Pre-Season and QuickPay, within its interface, so growers can access these services with greater convenience.

For more innovations in the fresh produce space, stick with ANUK.

ProducePay