Sysco Partners With Hazel Technologies to Protect Avocados From Mexico® Gametime Guac Box; Julie Olivarria and Alison Snowden Comment
CHICAGO, IL - With the Super Bowl on Sunday, folks from across the nation are gearing up to celebrate. In order to make sure that the Gametime Guac Box stays optimally fresh until then, Sysco and Avocados From Mexico are teaming up with Hazel Technologies for the second year in a row.
“We were truly impressed with the impact Hazel 100™ had on our Gametime Boxes in 2022,” commented Julie Olivarria, Vice President, Produce, Sysco. “Bringing our consumers a premium eating experience is one of Sysco’s many objectives, and Hazel is helping us achieve that goal. Being able to keep sustainability at the forefront of our Gametime Guac Box campaign while providing high-quality produce in the process is a win-win in our book.”
This collaboration between Sysco and Avocados From Mexico features a DIY guacamole-from-scratch kit that contains all the ingredients needed for a restaurant-quality outcome at home. This includes Hass avocados and a recipe playbook.
According to a press release, a key component of the box is one Hazel 100 packet. This small-but-powerful food innovation is engineered to slow the ripening process and maintain flavor, color, and firmness in avocados, tomatoes, and limes.
“We truly believe that our strong marketing program, Sysco’s dynamic customer base, and Hazel’s quality technology is a winning combination for our 2023 campaign,” commented Alison Snowden, Foodservice Sales Manager at Avocados From Mexico. “The Big Game is the number one guacamole occasion of the year and the right ripeness is essential to making this delicious dip at home.”
To punctuate avocado's popularity and the rate of increase over the past 20 years, Game Day consumption of avocados has skyrocketed from 8 million pounds in 2000 to 105 million in 2022.
For the last three years, Sysco and Avocados From Mexico have done their part to make guacamole a highlight of the big day, and adding Hazel made the experience even better.
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