YAKIMA, WA - You hear that? That’s the sound of happy shoppers finding EverCrisp® piled high in their local stores. Superfresh Growers® is bringing back the second Washington State EverCrisp apple crop, and it’s already off to a great start.

Born in the Midwest and raised on the West Coast, the rising star is also enjoying a solid retail focus across the Coastal and Mountain West, South-Central, and beyond. EverCrisp’s name comes from its unmatched ability to hold freshness and sweetness, a trait inherited from its parents, Honeycrisp and Fuji. Plus, the powerful crunch and sweet, juicy bite are highly sought after.

According to the release, EverCrisp is outperforming the apple category. In January, Nielsen data shows it was up 26 percent in dollars, up 27 percent in volume, and was heavily promoted across the United States. One-third of January sales came from promotions.

Superfresh Growers has multiple packaging options including bulk, pouch, and poly bags. The grower also has point-of-sale (POS) and an in-house marketing team ready to help with merchandising support. To leverage EverCrisp’s power in your apple lineup, contact your representative at Superfresh Growers today.

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Superfresh Growers®