AUSTIN, TX - Make way for new deliveries as Kroger reveals an expansion to the Texas market. The grocer recently announced the official opening of a new spoke facility in Austin, bringing its delivery service to the community.

“Austin is one of the fastest-growing cities in the country, and we are thrilled to connect more customers to the Kroger Delivery shopping experience, which brings thousands of digital coupons, valuable fuel points, and the freshest products directly to customers' doors,” said Rebekah Manis, Senior Director, Kroger Delivery Fulfillment Centers. “Whether they are using the Kroger app or browsing our weekly ad at Kroger.com, customers can enjoy fresh, high-quality, affordable groceries delivered by best-in-class uniformed drivers.”

The 70,121-square-foot spoke facility will work in conjunction with the Dallas customer fulfillment center (CFC). All orders are picked at the products’ peak freshness within the Dallas facility. Associates carefully assemble orders and place them in climate-controlled vehicles to travel to Austin. Once the orders arrive, continued the release, they are checked and placed on refrigerated delivery trucks that deliver directly to customers' doors, ensuring cold and frozen products remain at the perfect temperature from the supplier to the customer's refrigerator. The facility will employ nearly 70 associates.

Kroger Delivery CFCs, powered by Ocado Group, have achieved a significant step-up in geographical penetration and in customer satisfaction. The expansion to the Austin area represents an extension of a collaboration between Kroger and Ocado Group. At the hub sites, more than 1,000 bots move around giant 3D grids, orchestrated by proprietary control systems. The grid, known as The Hive, contains totes filled with products and ready-to-deliver customer orders.

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