WATSONVILLE, CA - Driscoll’s continues to have a hold on consumers’ shopping lists as it has once again secured a spot among the top 10 retail grocery brands.

“At the center of our brand success is our dedication to bringing great tasting strawberries, blueberries, raspberries, and blackberries to market,” said Frances Dillard, Vice President of Brand and Product Marketing. “Driven by our brand promise of Only the Finest Berries™, our flavor innovation and differentiation are derived from our proprietary varieties that are exclusively grown by a network of more than 900 independent growers.”

Based on data from Circana, the mid-year 2023 rankings confirm Driscoll’s has maintained its position across traditional grocery retailers and demonstrates the company’s consistent leadership in the food industry. As noted in the release, Driscoll’s has added a tenth of a share point in the last four years it has appeared on this list.

As the driving forces behind shopping disruption, continued the release, millennials and Gen Z are revolutionizing the retail landscape as digitally connected consumers. By staying attuned to the evolving needs of these tech-savvy generations, leading brands are poised to thrive in this era of retail transformation.

“Amidst transformative changes happening in the retail sector, Driscoll’s has seized opportunities for growth not only as a produce company but as a competitive food brand,” said Jonna Parker, Principal, Fresh Foods Team Lead at Circana. “Fresh brands are bigger than people think, and Driscoll’s position as the seventh-largest brand in food retail based on dollar sales, and the largest within produce, is impressive.”

Congrats on continuing to hold a top 10 position!

Driscoll’s