Fresh Express Launches Salad and Chopped Kit Flavors; Fabian Pereira Shares

ORLANDO, FL - Fresh Express® is bringing international flavors to the produce department with an exciting new lineup of value-added salads. While vacation might not be in the picture for some shoppers, they can still indulge in global flavors through the brand’s new French Blue Cheese salad kit and three chopped salad kits.
Fabian Pereira, Vice President of Marketing and Innovation, Fresh Express“At Fresh Express, we pride ourselves on our commitment to innovation and growing the value-added salad category,” said Fabian Pereira, Vice President of Marketing and Innovation. “By keeping our finger on the pulse of consumer trends and culinary preferences, we can continue bringing unique products to market, featuring the flavors and premium ingredients consumers crave, with our fresh salad greens at the heart of every recipe.”
This launch comes at an optimal time as international flavors continue to trend and consumer demand for convenience rises, according to a release.
Fresh Express’ French Blue Cheese salad kit features baby spinach, spring mix, red cabbage, and carrots combined with aromatic blue cheese, crunchy garlic brioche croutons, and savory French blue cheese dressing.
Fresh Express® is bringing international flavors to the produce department with an exciting new lineup of value-added salads
The supplier’s lineup of newly unveiled chopped salads includes:
The new Fresh Express products join the brand’s more than 100 varieties of fresh and healthy salad kits and blends and have inspired new recipes like the French Bistro Monte Cristo Sandwich, Chicken Enchilada Crunch Wrap, and Sheet Pan BBQ Chicken that are perfect for cross-merchandising.
Fresh Express salad products have a suggested retail price of $3.99 and are available now in the refrigerated produce department at retailers nationwide.
To learn more about this launch, click here.
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The Fresh Express story begins way back in the Roaring Twenties. It was at that time that our founder, a California…