MCFARLAND, CA - We are creatures of curiosity, with minds in a constant search of expansion. Sunview Marketing International has met that need time and time again—bringing forth engaging and creative ads that truly communicate the Sweet Carnival™ table grape experience. That is precisely why we recently named Sunview as the recipient of our Besties Award for Best Snack Ad.

“The inspiration started with the amazing taste and flavor of our Sweet Carnival grapes. The consumer eating experience was so different than any of our other proprietary varieties that it just screamed for new and innovative marketing to build awareness for the brand,” Mitch Wetzel, Vice President of Sales and Marketing, told me. “The genesis for the idea of our virtual reality ad was to recreate the thrill of a carnival that matches the experience of eating our Sweet Carnival grapes. That ad was so well received that we knew we had to up the wow factor of the ads to match the wow factor of our grapes. This season, we will be introducing Carnival Fruit Punch, another amazing brand and what we believe to be another amazing advertisement in The Snack Magazine.”

I have gotten a sneak peek at the new ad for myself, and let me tell you, it will be delivering all the thrills you have come to expect from a Sunview table grape ad.

As Mitch went on to explain, Sunview is a family company that has been working to continually improve the grapes it grows for over three generations. This dedication can be seen not only in the vineyards, but in the pages of The Snack Magazine that we hold so dear to our hearts.

“Our customers and consumers have told us that the quality of our grapes is second to none, and we want our marketing to be second to none as well,” he said. “Our main goal is to build awareness and anticipation for our Carnival family of brands that are only available from Sunview during a portion of the California Central Valley table grape season. Our customers look forward to receiving The Snack Magazine specifically to see what we are going to do! These issues are also in the timeframe preceding the International Fresh Produce Association show, where all of our grapes will be showcased.”

Not only can we delight in highlighting this incredible Snack advertisement, but it also gives us yet another opportunity to shine the spotlight on Sunview’s impressive portfolio.

“Our in-house exclusive grape breeding department has done an amazing job over the years developing innovative brands of grapes that have pushed Sunview's portfolio of green, red, and black grapes ahead of the industry,” Mitch shared. “Our latest addition, Carnival Fruit Punch, is preceded in the market by such brands as Stella Bella™, Sparkle™, Gem™, and Sweet Carnival. We look to continue with our innovative platform and introduce new brands in the seasons to come.”

And as those breeding innovations continue to develop, you can bet that Sunview will have an exciting advertisement to make them shine.

Sunview Marketing International