SAN ANTONIO, TX - It may only be Tuesday, but the industry has already seen acquisitions, sales, and partnerships this week. Among them is the sale of NatureSweet® by venture capital company Silver Ventures. The supplier has been acquired by Blue Road Capital, an independent investment firm focused on vertically integrated food and agricultural business, which will capitalize on the strength of the brand and its growth potential.

"We are confident in Blue Road's ability to lead NatureSweet into a promising future," said Bryant Ambelang, Chief Executive Officer of Silver Ventures and former Executive Chairman of NatureSweet. "They understand the value of this company lies in its people and are committed to the principles of growing the best-tasting produce through transforming the lives of agricultural workers. NatureSweet is transitioning into capable and caring hands."

NatureSweet was founded in 1990 and, under the stewardship of Silver Ventures, has created a successful lineup of snacking tomatoes and has established itself in the greenhouse-grown pepper and cucumber sector. As stated in a release, NatureSweet has also achieved Fair Trade Certification, Equitable Food Initiative (EFI) Certification, and B Corp Certification.

Blue Road is committed to accelerating the brand's growth by investing in vertical integration and innovation, as well as expanding into new distribution channels.

"NatureSweet was built on a vision of agricultural workers 'who look up'," commented Kit Goldsbury, Chairman of Silver Ventures. "Everyone is proud to have been a part of our associates' journey to not only transform their own lives, but also to be a force in the transformation of the entire industry."

What will come next for NatureSweet? Stick with ANUK for answers.

NatureSweet®