Chelan Fresh Dishes on the Retail Advantages of the Coveted Rockit™ Apple; Mac Riggan Shares
CHELAN, WA - The situation: needing volume and supply to match growing demand. This is a predicament for some retailers and an advantageous challenge for others. Finding a supplier partner that can execute successfully in this arena is the difference between the former and the latter. As demand grows for the coveted Rockit™ apple, retailers are basking in the success of such a program, as the little apple packs a big sales punch across the competitive retail space.
“The price per pound for Rockit apples continues to communicate the consumer’s desire for this item and their willingness to pay a premium for flavor, quality, and consistency,” Mac Riggan, Director of Marketing, Chelan Fresh, tells me as we discuss how the Rockit’s volume change ranks No. 3 over the past three years across the category. “The apple is growing in both volume and demand—which is no small feat. Retailers who promote this variety front and center will find a higher ring at the register for their apple sales.”
Bottom line: Rockit apples are relevant. And not only are they not going anywhere, but they are rising through the ranks in popularity and price point in the produce department. Averaging $2.54 per pound in recent months, the Rockit apple is a must-have variety for customers looking to remain competitive.
“At the 2023 Global Produce & Floral Show, we are excited to share these recent trends in Rockit’s performance and what the program can do at retail,” Mac says. “Along with an 80 percent rPet and 20 percent virgin plastic package which nearly eliminates shrink at the store level, we believe that the potential for a Rockit partnership is a win-win for both our operation and our customers.”
Amazing stats for an amazing apple—adding that the package is also 100 percent recyclable after the label is removed.
With fresh back-to-school, holiday, and organic packaging to entice the eye and the pocketbook, Rockit apples are creating a destination in the category while driving traffic through the entire produce department.
This apple, along with an entire premium apple, pear, and cherry program, will be on full display in Anaheim. So, make booth #2297 a priority, and we will see you all there!
