LOCKPORT, NY - Not only did Thanksgiving mark the official start of the holidays, but it also served as the kickoff of the baking season. As consumers start preheating their ovens and gathering their recipes, Crunch Time Apple Growers has announced the return of the coveted RubyFrost™ apple—known as one of the best dessert apples—in stores throughout the United States.

"What sets RubyFrost apart is its ability to strike a balance," said Jessica Wells, Executive Director of Crunch Time Apple Growers. "RubyFrost apples are not overly sweet, making them the ideal choice for cooking or baking. They’re just sweet enough that they make a great quick snack, and are also slow to brown, making them an ideal addition to a charcuterie board.”

RubyFrost is recognized for its tart yet sweet flavor and its natural non-browning qualities thanks to high vitamin C content, a release explained. This year’s crop of the variety is both delicious and stunning in color.

The unique variety continues to maintain its reputation as a perfect apple for baking, with consistent growth at top retailers year after year. Consumers can now purchase RubyFrost apples at Sprouts Farmers Market, Tops Friendly Markets, and many New York City-area retailers. They will also be available at BJ's Wholesale Club soon, and a bit later in the season at Aldi, Costco, and many other retailers.

Is your store on the list? If not, get in touch with Crunch Time to make the holiday season sweet for your shoppers.

Crunch Time Apple Growers