LOCKPORT, NY- New year, new collaboration. Crunch Time Apple Growers’ RubyFrost™ apples has teamed up with American Kitchen Cookware to host the New Year’s Refresh Giveaway! in an effort to drive brand awareness and inspire healthy eating.

"RubyFrost Apples are perfect for baking, so pairing them with premium, domestically crafted cookware from American Kitchen feels like a natural fit," said Jessica Wells, Executive Director at Crunch Time Apple Growers. "We are excited to give consumers the chance to start the new year on a healthy note.”

Starting on January 8, consumers can visit Instagram for their chance to win, a release explained. To qualify, they must follow @rubyfrostapple and @americankitchencookware and complete a list of instructions. The contest will close at midnight on January 15, and a winner will be randomly selected.

Currently, shoppers can purchase the apple variety at Sprouts Farmers Market, Hannaford, The Fresh Market, Wegmans, Tops Friendly Markets, BJ's Wholesale Club, Aldi, Costco, and more.

"We are excited about this partnership and the opportunity to highlight both American Kitchen and RubyFrost apples as staples in the kitchen," said Samantha Kraemer, Senior Digital Brand Manager for Regal Ware, the parent company of the American Kitchen brand. "As the new year begins, this is the perfect time to empower consumers, kickstart their resolutions, and inspire them to try new products and recipes."

With the start of 2024 inspiring shoppers to chase their healthy resolutions, now is the perfect time for retailers and suppliers to merchandise to meet their needs. Contests like this and fully stocked displays with better-for-you options in the produce aisle and beyond are great ways to inspire impulse purchases.

To see what other brands have in store for the new year, keep reading AndNowUKnow. 

RubyFrost™