EarthFresh's Kevin Sorichetti Discusses Adaptable Potato Program Ahead of Southern Exposure
BURLINGTON, ONTARIO, CANADA - Who’s ready to put some powerful potato programs into play?! EarthFresh is gearing up for an exciting Southern Exposure showcase, taking to the Southeast Produce Council’s (SEPC) event with a strong portfolio in tow as it seeks to expand its network of partners.
“We’re experiencing increased success on both our organic and specialty variety programs, which we’re excited to showcase at the SEPC show,” shared Director of U.S. Sales Kevin Sorichetti. “It’s a great time of year to promote these unique opportunities with our customers as we look to expand our supply in the upcoming seasons ahead.”
Since EarthFresh’s expansion into Atlanta in 2019, the company’s southeast presence has complemented its strategic vision to provide fresh potatoes to its United States customers.
“EarthFresh continues to develop innovative and sustainable program offerings to give our consumers a brand-new experience,” added Kevin. “Our 100 percent compostable paper packaging and microwavable value-added programs are seeing increased traction right now. Our year-round premium Gourmet Yellow Fingerling program has also shown recent success as we are looking to offer strong ad opportunities to our customers.”
During this year’s event, EarthFresh will be looking to expand its customer network, supporting their goals through its adaptable potato programs.
“We focus on listening to our customers and developing programs to support their goals. With the potato market changing year over year, utilizing Nielsen data allows us to provide real trends and growth opportunities to our retail partners,” Kevin noted.
The Southern Exposure show encourages participation in educational sessions, keynote speakers, networking opportunities, and more, providing a host of growth opportunities to attendees. To meet with the Earthfresh team, be sure to stop by booth #704!
More SEPC show updates are on the way, so be on the lookout for our latest announcements.